Retail Media · Central & Eastern Europe

Your customers shop there. Your brand should show up there.

Synergo Digital puts brands in front of the logged-in audiences of Europe's leading retail and marketplace platforms — planned, bought and managed natively across Slovakia, Czechia, Hungary and Poland.

Two budgets. One partner.

Retail media works twice — if you run it from both sides.

Retailer platforms are a sales channel and a media channel at once. We serve the teams behind both budgets — and connect them.

For sales & trade teams

Sell more where you're listed

Performance management of your products on retail platforms — measured in sell-through and return on ad spend.

  • Sponsored product & onsite campaign management
  • Listing, content and category optimisation
  • Retailer business-plan & co-op budget support
  • Share-of-shelf and competitor tracking
For marketing & brand teams

Reach audiences you can't buy elsewhere

Retailer first-party audiences as a brand media channel — even if you sell nothing on the platform.

  • Audience strategy on retailer first-party data
  • Campaign planning, buying and creative direction
  • Onsite, in-app, digital out-of-home and CTV formats
  • Brand-lift and incrementality measurement

How we work

From first audit to always-on in three steps.

1

Audit

A fixed-fee diagnostic of your retail media opportunity: where your audience shops, what competitors spend, and what a realistic first campaign looks like.

2

Pilot

One platform, one market, one clearly measured campaign. Full setup, management and reporting — so the decision to scale is made on numbers, not promises.

3

Scale

Always-on management across platforms and markets on a monthly retainer — with quarterly plans your sales and marketing teams both sign off on.

Native in four markets.

SKCZHUPL

Why Synergo

Built for the region the big networks overlook.

Retail media only

No websites, no social, no distractions. One discipline, done deeply — from marketplace operations to retailer audience planning.

CEE-native, not translated

Local language, local pricing logic, local retailer relationships. Strategy built for how these markets actually buy — not adapted from a Western playbook.

Direct platform relationships

We work directly with the retail media teams of the platforms we buy — early access to new formats, markets and launch opportunities.

Measured or it didn't happen

Every engagement runs on agreed numbers: return on ad spend for trade teams, reach and brand lift for marketing teams. Reported weekly.

Let's find out what retail media is worth to your brand.

A 30-minute call. We'll tell you honestly whether your category, margins and markets make retail media worth the investment — and what a pilot would cost.

hello@synergodigital.com